Brainstorming

Top 5 Profitable Niche Markets

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Top 5 Profitable Niche Markets

Any online business starts with research and the first step to take is to find a profitable niche market, a process which many people may overlook or ignore.

Top 5 Profitable Niche Markets

The factors such as demand, supply and profitability are the main elements of a proper market research and should be considered during the entire procedure.

You may want to find a high-demand, low-supply and profitable niche in order to become successful in your web business. Once you locate a hot niche market, you can go ahead and start building your website around that and after you generate income, you can duplicate what you’ve done and generate another stream of income.

Well, that may sound cool, but finding a profitable niche market is not that simple. It may take a long time and can sometimes lead you to an improper result. In fact, it’s vital to know where you should start.

Basically, you should be involved in a proven and profitable market that has been around for years and from there, you may narrow down and find a “micro-niche” that meets the above criteria and fits your interest.

Top 5 Profitable Niche Markets

Here I am going to share with you the top 5 profitable niche markets for your online business. These are big industries which you may call them mega niches that include several micro-niches with huge demand and profitability:

1. Health & Fitness:

Without a doubt, this is one of the largest markets both in offline and online world. However, it is divided into so many segments in different directions. Here are some micro-niches:

  • Diets, Healthy Eating & Weight Loss
  • Exercise, Fitness & Bodybuilding
  • Nutrition
  • Remedies
  • Men’s Health
  • Women’s Health

2. Business & Finance:

Everything related to money is hot, whether it’s about how to make, manage and keep it. Trading, marketing and investing are a few branches in this niche. Here are some micro-niches:

  • Forex Trading
  • Investing
  • Personal Finance
  • Real Estate
  • Affiliate Marketing
  • Article Marketing
  • Auctions
  • Blogging
  • Advertising
  • Domains
  • E-commerce Operations
  • Email Marketing
  • Market Research
  • Paid Surveys
  • SEM & SEO
  • Social Media Marketing
  • Video Marketing

3. Relationships:

We are human beings and need to be in relationship with each other. That’s why this market is so profitable and has many sections. Here are few micro-niches:

  • Dating
  • Marriage
  • Parenting
  • Pregnancy & Childbirth
  • Genealogy

4. Hobbies, Activities & Interests:

Anything related to hobbies and passions are extremely profitable since people are willing to spend a lot. Here are a few examples:

  • Golf
  • Tennis
  • Basketball
  • Football
  • Biking
  • Electronics
  • Music & Musical Instruments especially Guitar
  • Pets and Pet Training especially Dogs & Cats

5. Personal Help & Development:

This is another big niche market with versatile sections ranging from spirituality to self-esteem to time management. Here are few micro-niches:

  • Spirituality
  • Self Defense
  • Self-Esteem
  • Stress Management
  • Motivation
  • Time Management

Do You Know Any Other Profitable Niche Markets?

The above-mentioned markets are just the best proven, profitable and evergreen markets online which can help you brainstorm and find a niche and build your business around that. However, you might know other profitable markets which are worth sharing. Why not leave your valuable thoughts and suggestions below and let us know more?!

Niche Finding

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Niche Finding is the last step of Brainstorming and the practical result of an accurate and deep research market. In this step you will be able to find a profitable niche market which you can start building your website around that niche.

For those who don´t know what a niche market is, it is a segment of a market that has specific targeted customers. In other words, a niche market is a focused portion of a market, addressing a need for a product or service. So, in most cases, terms such as “Words”, “Keywords” and “Key Phrases” can be used as the synonyms of Niche Markets.

In the Market Research process, you were supposed to keep in mind 3 important factors while researching a market for your website (Demand, Supply & Profitability). In fact, this step is the practical aspect of a market research process and at the end, you will be able to find a profitable potion in the market that you can start building your website in that niche.

Since most of your customers will find your website through search engines, it would make sense if we focus our market research on this media. Then, we can go to the next level and expand our research process. But now, the following factors will be focused and monitored on search engines and in most cases, Google.

First select one of the general or broad terms you came up before as the main topic for your website. The point is to find a list of other related terms or keywords to your topic and determine if they meet the criteria or not.

There are some criteria for each and every factor and I am going to go through all of them. Bear in mind that most of the numbers are for estimation purposes only.

1. Demand

It is defined as the number of searches done by people on the Internet. If we find out how many people search a specific word or keyword in a search engine, then we will simply get a better picture of the existing demand out there.

A profitable niche is a high demand part of the market meaning that there are already a lot of potential customers looking for that specific topic. The more the number of searches, the greater the potential.

Basically, you should select a keyword that is searched more than 100 times per day (+3,000/Month). This estimation just tells you that there are a quite number of searches done each and every month. So, you would determine if it is worth building  a site around that keyword or not.

On the other hand, you have to check the trends, as well. Just because the number of searches is high doesn´t mean it applies all the time. Sometimes, an occasion or a news could create some demand in the market that won´t last forever. Checking the trends over a longer period of time would give you a better indication. If that specific keyword has been searched on the Internet for a long time without any big difference, then you would consider it as high-demand keyword.

2. Supply

It is defined as the number of competition out there and shows how many websites are using the same keywords on their web pages. As I mentioned before, you should check out this factor through search engines and determine how much the strength of competition there is.

I would only recommend using the big and famous search engines in this approach. And as you may know, the leading search engines are Google, Yahoo! and MSN. In most cases, I would prefer to focus my research only on the most powerful one, Google.

You can check this factor by entering your specific keyword in the search engines between quotes(“”). That way, only the web pages having that keyword in the exact order will come up and you will see the number of your competitors. Remember that your potential customer would not type that keyword in the quotes. It is only an indication for you to figure out the strength of competition.

If you pick a low-supply keyword, you will have better chances to beat your competitors. So, it is too important to select a zero-to-low niche market at the beginning in order to avoid competing with a large number of other established websites.

Basically, that number should be less than 30,000 web pages. More conservatively, it is better to go for less than 10,000 web pages. In fact, it depends on the first factor. If your keyword has a decent number of demand (+200/Day), you can still consider 30,000 web pages as a low-supply keyword.

Sometimes, you would better check other elements of competition, as well. For example, how many web pages are using your specific keyword in their “Title”, “URL Address”, “Text” and “Anchor Text”. In the next posts, I will talk about them in more detail.

3. Profitability

It is defined as the grade of potential profitability and measured by checking if there is enough money to spend or not in that specific niche market.

You may find some high-demand and low-supply keywords, but don´t start building your website around them until you find out they are profitable. Otherwise, how would you be able to make money from your website?

Checking the potential profitability of a keyword is not a simple task. Basically, this fact can only be gained through testing and analysing the results. Since, this is your first website and you don´t have any previous test results then you should use your logic in this approach.

Basically, if there are potential customers in a specific niche market, then there should be some advertisers willing to spend money for promotional purposes, as well. People want good results from their projects and if there is not enough money to spend, they would not keep their projects running.

So, you can get a better indication of a potential profitability of a specific keyword. Just type it in a search engine like Google and check if there are some sponsored links at the right side of the results. If yes, chances are that there are already some advertisers making money in that market.

Also, you may check if there is any related affiliate program for your topic or not. In most cases, you don´t have your own product or service and want to monetize your website by promoting other´s stuff. So, if there is not any single affiliate program out there, you would not be able to monetize your web pages.

Just enter your keywords along with terms such as “Affiliate Program”, “Referral Program” or “Partnership Program” in the search engines and see what comes up. Check out the results and if you find a relevant program, join it.

As you may see, finding a profitable niche market is dependent on the above-mentioned factors. If you overlook them or do the process wrong, you will hardly succeed. Later, you will realize how important it is to pick the hot keywords for your niche market, even in the steps like Marketing and Monetizing.

Now, you have come up with some related keywords that are high-demand and low-supply with some potential profitability. At this point, you can start building your website based on those keywords. In the next posts, I will get though them all. Of course, you don´t want to miss out any single post, so subscribe to the blog RSS Feed today!

See You!

Hooshmand Moslemi

Researching a Market

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Researching the market for a website is the most essential part of brainstorming after determining your website type and topic. It is an important process which you have to collect, record and analyze the needed information on the market of your website in order to find a hot and profitable niche.

Niche Finding is the result of an accurate and appropriate market research process which will be explained in the next sessions as the last step of brainstorming a website. Now, we are going to go through the process of researching a website.

At this point, you have chosen your website type (model) as explained in the last part. Also, you have come up with some topics that are in your interests. Some general and broad terms that you are knowledgeable or passionate about. Now, you are going to research that topic, market or industry to check if it is worth creating a website in that market or not.

During the market research process, you have to take 3 important factors into account. After gathering the needed data and information on the basis of those important factors, you will then need to analyze it deeply and carefully. It will end up to some specific information which will be used as the basics of the Niche Finding process.

3 Important Factors You Should Always Keep In Mind While Researching a Market:

1. Demand

The very first aspect you have to consider during the entire market research process is to check if your chosen market (topic or industry) is in demand or not. It is an extremely crucial factor for any business owner to know. If there is not enough demand for a specific topic, then chances are that you will hardly be able to build a profitable online business around that topic. So, your market should be high-demand. The following questions may help you get a better picture:

  • What is happening in the market at the moment?
  • What are the hottest market trends in your topic?
  • How many people are talking about your topic in the market?
  • What are consumers talking about the products in your market?
  • Who are the market potential customers and where are they located?

You see, the above questions are very helpful in this step and you have to consider them all the time. After narrowing down your chosen market, you will find out some sub-topics in your broad market that are more specific. Your job is to list as many high-demand sub-topics as possible and record your data. Then, you might bring your data to the next step and check the second factor.

2. Supply

The second factor in this process is to determine how much supply there is to meet the current demand. In other words, you have to check the competition out there in your market and find out the quantity and quality of them. So, get the data you gathered before and check the supply for each and every of them. The point is find a low supply market. A topic or sub-topic that has a zero-to-low competition. That way, you will be able to make a wise decision. The following questions would be helpful:

  • How many website are talking about your topic?
  • How many products or programs are meeting the demand?
  • Is the quality of the current supply convincing and satisfying?
  • Is there a missing link in your current competition that you can cover?

Bear in mind that there are more questions and aspects you should think about for checking the current supply. Don´t overlook this part. You will hardly succeed if you simply underestimate the strength of competition out there. You will soon realize how important this factor is even in the very last steps such as monetizing and marketing. So, don´t ignore these elements!

3. Profitability

Just because you have found a high-demand and low-supply market does not necessarily mean you have discovered a winning and profitable market. The third factor of a good market research for a website is to determine if the market is quite profitable or not. If there is not enough money to spend in that market, how would you be able to earn money and run your online business around that topic?

Asking the following questions may help you understand the concept of profitability:

  • Is there any product or service being sold today by your competitors in the market?
  • Is there any advertiser out there willing to pay to promote their products or services?
  • Is there any affiliate program that pays you commissions for promoting their products?

As you may see, these questions give you a better picture of profitability in a specific market. If you can find a high-demand and low-supply topic with convincing amount of profitability, then you will definitely be able to discover a hot niche market which you have to start building your website around.

Niche Finding is an amazing result of a good market research. It should not technically be considered as a fully separate step. Perform a complete market research for your future website and you will have accomplished the Niche Finding step, as well. In the next posts, I will cover Niche Finding in more detail, which is the ultimate goal of Brainstorming phase.

Stay tuned and subscribe to the blog RSS Feed today, because I am going to provide you with more valuable information!

Take Care!

Hooshmand Moslemi

Planning a Website

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Website Planning is the second most important step of brainstorming phase and is mostly about setting a plan for your site building project. It is not about market research, site design or anything like that. In fact, this step is more likely a fundamental step and is talking about a step-by-step business plan for the entire process.

The reason why I have put this step in the first phase of site creation process is that without a clear plan you won´t be able to get the job done. After setting goals for your business and generating some ideas for your website such as your site type and topic, then you will need to follow the goals and commitments step by step. You should know how to get started, what the steps are, how to collect the needed information, tools and resources and how to get the job done.

What To Do First?

So, the very first task is to ask a few important questions before starting your project. In fact, these questions will exactly determine a more clear plan for your web business:

1. How much time you can dedicate to your online business?

2. How much money you can spend for your website projects?

3. How big is your financial goal for the short and long term?

4. What are your human resources for your new web business?

5. How much automated will the entire process be in percentage?

6. How personalized do you really want your Internet business to be?

These are the questions that help you set a better plan for your future website. Although many of them could be mentioned a little bit earlier in the step of idea generating or goal-setting, but I think it would be a good idea to mention them here in the Planning step, as well.

Creating a Mind Map

After determining your answers, you will be ready to set a complete plan for your website. My advice is to at least pick a pen and write down every single step on a piece of paper. If you don´t like writing, use an application for creating mind maps in order to brainstorm and plan your projects in an easy way. I would recommend an online program called bubbl.us that is absolutely FREE.

Always be as organized as possible. Build your step by step plan, put it in front of your eyes and stick with it. That way, you will exactly know what to do every time you want to work on your project.

For a better picture of what I am talking about, browse this website carefully and write down the steps. I have laid out a complete action plan that walks you through the entire process step by step. At least, you will figure out how site building works and what the steps are. I suggest to check out the About page where you will see a clear diagram.

Stay tuned and subscribe to the blog RSS Feed, because I will be providing more valuable information in the next posts.

Be Happy!

Hooshmand Moslemi

Idea Generating For a Website

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Idea generating is the first step of brainstorming a website. In fact, you will be building a foundation for your website and your goals. You have to generate some ideas that can be turned into a website, or an online business.

To be honest with you, this step is the hardest one in the entire process of making your website. If you overlook or underestimate the importance of this part, you won´t be able to create a profitable web business. So, spend more time in this step and don´t move on to the next steps until you have completely finished the needed tasks.

What Do You Need To Do For Generating Website Ideas?

Basically, you have to complete 2 important tasks for generating an idea for your website. In fact, you need to determine the following elements:

1. Website Type:

Website type is a model of website that is specialized in a particular use or service. In fact, it is too important for you to select a special website type because it helps you become more specific and build your website according to that type. Although the basic principles of site building would apply to any type of website, but the details would vary. Website type normally reflects the goals of the website. Here are some of the more common types of websites on the Internet:

A) Commercial Website B) Personal Website C) News Website D) Educational Website

E) Organizational Website F) Entertainment Website G) Blog Website F) Hybrid Website

2. Website Topic:

This is the main theme or subject of your future website and reflects a specific topic in your market. Actually, that topic should be something you are knowledgeable or passionate about. Something that you will be able to add content more regularly. That´s why you need to pick a topic that is close to your interests. Later on, you will narrow down your topic in the market and find specific segments called niches. That process is called Niche Finding and is the last step of brainstorming phase.

Now, pick up a pen and paper and write down a list of topics that are close to your: Knowledge, Experience, Passion, Interests or Hobby. I don´t think It would be that hard. I bet everyone can make a top 10 list of his/her favorite topics.

If you have still difficulties in choosing a main topic for your website, follow the tips below:

– Go to a directory website and browse their lists. Websites like dmoz.org or dir.yahoo.com are great places full of website topics. You can even narrow down and find some sub-topics as well. Write down the top 10 topics that are close to your favorites.

– Rank your potential website topics from your favourite to least favourite one. That way, you will have the best idea at the top which you can start narrowing down that topic and find more specific sub-topics.

At this point, you have completed the Idea Generating step, been able to choose your site model (type) and pick some website topics. Remember that this step is not called Market Research or Niche Finding. This is only for idea generation purposes and gives you raw information that you will be using in the next steps.

Idea Generating should be considered as the basis of the entire process and next steps are performed around this point. In the next posts, I will walk you through the Planning, Researching and Niche Finding steps. So, stay tuned and subscribe to the RSS Feed right now!

Take Care!

Hooshmand Moslemi

Brainstorming a Website

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Brainstorming is a number of activities done for generating some ideas and plans for a specific project. With that being said, brainstorming a website is a process of generating and developing ideas plus setting goals and plans for making a working website. It is regarded as the first and most important step of building web pages from scratch. 

Actually, brainstorming a website allows you to set a frame for your future efforts. In this phase, you will come up with different ideas, various business models, special plans, market research and hot niches. The main goal of this step is to find a suitable niche market based on your topic and business model. Believe it or not, without this step, your project will ultimately fail. So, bear in mind that the more you pay attention to this step and the more better you do your job, the more successful your website will be.

So, in order to carefully brainstorm a website and choose a winner topic in the market, you have to follow 4 important steps:

1. Idea Generating:

This is the core of your project. In this step, you will have to think deeply, ask yourself some questions, set your goals, come up with a number of ideas and generate one of them as the main topic of your future website. The gained data is raw and you have to narrow it down later. Besides, in this step, you should choose your business model and lay out your website on that specific model.

2. Planning:

Honestly, without a clear plan, you won´t get anywhere. You have to be organized and set your plans. In this step, you determine a general map of your activities and create a step-by-step plan for your business. Also, you should decide how much time, money and energy you are willing to spend.  This plan is highly valuable and puts you in the right track of building a successful website.

3. Researching:

So far, you´ve come up with a few ideas and topics, set your goals and plans, determined your spendable time and money and now you are ready to research. This step is the most time-consuming part of your brainstorming process. You should be too careful and accurate in this phase. It is not based on guess and imagination. You have to research the market about the idea and topic you are going to work on and find out if it is worth it or not. You should figure out how much demand and supply there is for that particular topic and if the market is profitable or not.

4. Niche Finding:

It is the last step of brainstorming phase and is the result of your previous activities. After researching the market, you should be able to find a hot niche, a profitable segment of the whole market about your particular topic. Your niche market should be in high demand and low supply. The secret key to success in your site building business is dependent on your niche market. Don´t overlook this important step, because it determines your future achievements.

So, brainstorming a website is a necessary action for everyone who wants to build a website that works. I have laid out a complete guide on the whole process on this blog hoping you will find it valuable before making your own website. In next posts, each and every one of the above-mentioned steps will be covered more deeply. So, if you want to stay tuned and get the latest posts and articles, bookmark this website and subscribe to the RSS Feed!

To Your Online Success!

Hooshmand Moslemi