Tracking your own website is considered as the last, but not the least step of the entire process and should not be ignored or overlooked. In fact, one of the biggest mistakes that many site owners make is that they don´t usually track their marketing efforts. If you don´t, you will be wasting your time and money.
The purpose of this step is mainly tracking the traffic resources to your website, finding out where your visitors come from and how they interact with your website. It is so important that many smart marketers and webmasters do it on a daily or even hourly basis. Correct tracking and accurate analyzing could mean more profits for every business owner. So, if you want to be one of those successful people, you need to put high weight on this vital step, as well.
As a matter of fact, like the previous steps, tracking should be performed and monitored from the beginning. It may be regarded as the last phase, but some elements must be put in the building step, as well. So, as you see, nothing is totally separated here. All steps are like loops of a chain.
This step can basically be divided into 2 parts. One of them is more technical and the other is analytical. No matter if you are a beginner or an expert, you can do it with the right knowledge and powerful tools. Here are the 2 parts:
1. Tracking
In order to find out how much traffic you have received, where your visitors have come from and how they have interacted with your website, you need data and statistics. In short, tracking technically means getting those data and stats and it can be measured by some tracking tools and programs on the Internet.
Today, you can track everything and receive data and stats such as number of your site unique visitors, page views, hits and downloads. You are now able to find out incoming and outgoing links. You can also get data on more specific details. For example, you can find out how long your visitors have stayed on your web pages, when they have come to your website, which country they live, which Internet browser they use and much much more.
2. Analyzing
Analyzing your website is actually the most sensitive part of the entire process. If you analyze the data and statistics you have received from your tracking efforts in the right way, you will boost your profit and increase your revenue.
With an accurate and deep analysis you will realize what is working and what is not and then you should cut off the poor elements and strengthen the positive ones to make the highest possible profit. That´s how business works.
So, nothing is more effective than testing, tracking and analyzing your website. More details about each of the above-mentioned parts will be covered In the next posts. Subscribe to the blog RSS Feed in order to get the latest updates.
To Your Online Success!
Hooshmand Moslemi
